Before | After This is logo rebuild for Whiz Kid Cupcakes. We immediately fell in love with the philosophy of the company and how their proceeds of their cupcake sales go to support childhood literacy. The owner wanted to spruce up their existing logo and make it more current and vibrant. Creating the cupcake was extremely fun. We kept the same character composition and added gradients to give the mascot a more dimensional finesse. The addition of small teeth on the cupcake s

It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you’re one of thousands who are vying for your customers’ attention. If you’ve been in the world of marketing for a while, you’ve probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before t