If you’re using email marketing, you already know it’s a valuable tool to stay connected with your customers and generate new opportunities for your business. But if you’re new to email marketing — or are still on the fence about getting started — you may have heard some things that gave you pause. You don’t have to look far to see examples of how email marketing can benefit your business, but if you still have some doubts based on things you’ve heard, this post will help set

It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you’re one of thousands who are vying for your customers’ attention. If you’ve been in the world of marketing for a while, you’ve probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before t